Prom by
This conceptual project was designed by myself and my fellow interns at Factory360 in the spring of 2023.
is the
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The
Ask
Create a dinner experience for Gen-Z
influencers to showcase how Hinge is the
better dating app by emphasizing the
science behind their methods. We will bring
eligible Hinge users together for a night of
drinks, food, mingling, and promotion.
The
Tone
The event should feel like an experience
where visitors can trust they will make an
authentic love connection. They will feel
confident to show their real selves and
receive the same from the people they meet.
Gen-Z Dating:
At a Glance
Of Gen-Z is single.
Say that personality is the most important factor when choosing a partner
Say it's a deal breaker is a potential match has different political views than them.
Of Gen-Z is frustrated with dating apps.
The
Strategy
Audience Insight
Gen Z is infamously known for
breezing through trends, and
dating is no exception. The need
for new and out of the ordinary
meeting grounds has increased
more than ever.
Brand Insight
Hinge is known for their uncanny
matchmaking technology
amongst millennials but it’s time
to introduce it to a younger
dating pool.
Cultural Insight
There is a greater need for
meaningful interactions and
connection with others after
spending so much time in isolation due to the global pandemic.
Hinge Prom
CONCEPT
Due to the pandemic, many Gen-Z adults were unable
to experience one of the most important nights of
their life: prom. We want to give people a
second-chance at a night to remember, and more
importantly, the chance to find the love of a lifetime.
Focusing on face-to-face interaction, we’ll pair up
guests using Hinge’s unparalleled matching algorithm
to create the most compatible couples possible. We’ll
implement opportunities for guests to create genuine
connections, have fun with their youthfulness, and
find their perfect match!
User
Flow
Overall
Look and Feel
The
Experience
The
Entrance
Upon arrival, the mood is set with a hallway
of captivating lights that welcome the true
stars of the evening. A tasteful combination
of retro and youthful elements gets the party
started while adding a sense of mystery and
opulence.
Experience
Touchpoints
What's in a Name?
The first step to any romance is simple - a
name. Guests will receive the identity and
photo of their date upon arrival inside of a
timeless, beautifully sealed envelope that will
serve as the baseline for the entire evening.
Snapshots for a Lifetime
Capture this moment the old way; in a
photobooth! Recreate your favorite prom poses with your date and friends and preserve the memories for years to come.
Send a Rose
Hinge gives you a chance to be a step ahead of your competition by offering a rose to someone you really fancy on the app. At the prom, we’ve taken that digital rose and turned it into corsages and boutineers for you and your date so you can send a rose in real life.
The
Dinner
After meeting their most compatible match
of the evening, the pairs will be seated and
use conversation starting prompts to get rid
of those first date butterflies. Various
engagements with your date help you test
your compatibility and grow a deeper
connection.
Experience
Touchpoints
Eat Your Heart Out
Small sampling dishes will be distributed to the newly formed pairs. As they clear their plates, messages with action prompts will be revealed to keep the conversation going.
Digging Deeper
Custom “this or that” TikTok filters will be
made for the dates to use during the night to
help learn each other’s preferences. The filter
will also be available after the event to gain
more social media traction as on-watchers
play with their significant others.
We're Not Really Strangers
In a limited edition collaboration with “We’re Not Really Strangers”, the game will be present on the table to help influencers reveal more about their date’s personality and maybe some things they never even knew about themselves.
The
Bar + Lounge
In the lounge, our guests will have the
opportunity to meet the rest of the
influencers and explore different potential
dates. This interactive space creates the
perfect environment for people to get closer
with each other, participate in some fun
activities, and enjoy the night!
​
The nostalgic and vintage feel of the evening
will be integrated here by outfitting the bar
with vibrant luxe colors, moody lighting, and
a mixture of textures.
Experience
Touchpoints
Love Shots
Small sampling dishes will be distributed to the newly formed pairs. As they clear their plates, messages with action prompts will be revealed to keep the conversation going.
Burnin' Love Cocktail
Custom “this or that” TikTok filters will be
made for the dates to use during the night to
help learn each other’s preferences. The filter
will also be available after the event to gain
more social media traction as on-watchers
play with their significant others.
Cupid's Lucky Wheel
A branded fortune wheel for contestants
to spin will be present at the bar, leading
to giveaways of small prizes. Prizes will
vary between vouchers for special drinks
from the bar, a movie theatre gift card, a
bouquet of flowers and more.
The
Dancefloor + Stage
Prom attendees will show off their best
moves on the dance floor with either a
partner or a friend! Whether it's a slow dance
or a high energy song, you can make a heart
dance if you just give it a beat.
Experience
Touchpoints
143 FM
Love has made its way into the radio
airwaves. If there’s a song that both you and
your date love, you can request it on our
refurbished jukebox.
Hinge Royalty
Cast your votes now! After getting to know
your fellow couples throughout the night,
choose your favorite by nominating them
as Hinge Royalty.
Destry Hingie (for love!)
If you end up agreeing to go on a second date with your dinner match, the two of you will get to destroy pinata hingie in various ways: burn him, explode him, beat him up, the possibilities are endless!
Swag /
Takeaways
Second-date Starter Pack
After the event, all guests receive a Hingie bag filled with items that might come in handy on a second date: breath mints, lip balm, conversation cards, etc
Candid Captures
In order to help our guests continue living in
the moment, they will all receive mini
disposable cameras that will help capture
future memories.
Second Chances
In the rare event that someone goes home single, influencers will receive a month of Hinge Preferred on us. We’ll get it right the second time around.
